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Marshall Building & Gallery 218

Photo Tour

Located in the heart of Milwaukee’s vibrant historical Third Ward, the Marshall Building is a century-old warehouse that has been converted to showcase commercial spaces by combining contemporary amenities with historic charm.

Built in 1906-07 by recognized architects George Ferry and Alfred Clas, the building has a long history of housing various owners and businesses. Today, it is home to 60+ tenants that run the gamut to include artists, attorneys, accountants, photographers, advertising agencies, printers, fitness professionals, gallery owners, countless nonprofits, a local newspaper, and a coffee/waffle cafe.

Although common in appearance, the way this building was constructed was groundbreaking with the assistance of prized structural engineer, Claude A.P. Turner. The building became a test project for Turner’s pioneering construction method known as the Turner System or the Spiral Mushroom System. Most buildings around this time used wood/steel-framed floors, which made construction more expensive and tedious, but Turner’s system used flat-slab concrete floors that were supported by mushroom-headed columns and reinforced with steel rebar. The cost-effective technology resulted in a sturdy, built-to-last building.

In 1947, residential real estate broker George Bockl purchased the building and renamed it the Marshall Building after his son. It became occupied by such groups as the Army, Jewish Vocational Services and the American Civil Liberties Union. In 1974, Bockl had the notion of turning the Marshall Building into an incubator for small businesses, artists and craftsmen. He kept the rent affordable for the tenants, offering them the ability to grow their businesses and sell their works and services. The move reactivated the neighborhood and paved the way for the building’s next generation of tenants.

In 2002, the Marshall Building was designated a National Historic Civil Engineering Landmark for being the world’s oldest existing example of Claude A.P. Turner’s Spiral Mushroom System. Today, it is home to galleries, boutiques, and corporate offices. George Bockl’s legacy continues to walk the halls, as the Marshall Building is now owned by his grandson. The prime location offers tenants endless conveniences such as easy access to bus stops, ample parking, an effortless proximity to cafes, restaurants, retail shopping, and just one block from the Public Market and Milwaukee’s Riverwalk.

Photos below are from Gallery 218 in the Marshall Building

Gallery 218

207 E Buffalo St #218  2nd floor

Open Saturdays noon-5pm and by appointment

www.gallery218.com | 414-643-1732


Photo Tour