The Wisconsin Center, located in the heart of downtown Milwaukee, is the hub of convention business in Wisconsin.
Originally opened in 1998 as the Midwest Express Center, the Wisconsin Center was designed to blend the past and the future, evoking the Flemish Renaissance style of Milwaukee’s City Hall and with multi-story atriums that allow for a picturesque city backdrop to any events in its pre-conference and common areas. The Wisconsin Center is the site of numerous trade and consumer shows, conventions, banquets, business meetings, and celebrations and provides 188,695 square feet of contiguous exposition space and 37,500 square feet of ballroom space on the first floor, which can be divided into four smaller rooms and can accommodate up to 1000 vendors and 10,000 guests. The second floor is made up of various breakout rooms with the flexibility to host an intimate gathering for a group as small as ten or multiple groups in up to twenty-eight distinct meeting spaces, and also connects directly to the Hilton Milwaukee City Center and the Hyatt Regency-Milwaukee hotels via skywalks overlooking the surrounding city streets. The third floor houses the 188,695 square-feet Exhibit Hall, which is divisible into four halls. On April 2, 2020, the Wisconsin Center District Board of Directors approved a resolution authorizing the WCD to proceed with the long-awaited expansion of the Wisconsin Center. Designed by the team of EUA and tvsdesign, the expanded Wisconsin Center will nearly double in size, allowing Milwaukee to be the site of separate but simultaneous conventions year-round. The ability to execute events simultaneously will allow one event to be moving in or out while another is in full swing, thereby creating demand and compression for hotel room nights, bar and restaurant service, travel in and out of General Mitchell airport, and other hospitality and service-based needs, all of which will create jobs throughout the region. More information, including renderings, is available at www.buildingmore.com