235 E. Michigan Street
Milwaukee, WI 53202
Monday-Friday: 9:00 a.m. – 5:00 p.m.
Saturdays: 10:00 a.m. – 4:00 p.m.
Phone: (414) 277–7795
Fax: (414) 277–0645
Our business hours are 11-3 Tuesday through Saturday. We offer curbside pick-up, select curbside when you check out and you will receive an email when your order is ready.
For well over a century, Milwaukee shoppers have had Gimbels or Schuster’s on the brain. Even if they didn’t crave sewing notions or prize-winning apple pies, they were watching holiday parades wind by, tuning in for Billie the Brownie’s radio updates or losing themselves in front of one of the fabulous window displays. Not only were they magical places to shop but also wonderful places to work, creating the kind of community where a kid might come in to work the Christmas rush and stay for twenty-five years. Enjoy this loving trip through the history of these beloved stores, from their arrival in Milwaukee in the 1880s through the 1962 merger and beyond.
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Make a gift or shop in support Historic Milwaukee. Your support is truly appreciated!