German Heritage Tour

Milwaukee, once known as the German Athens, is the most German among major US cities. Walking down Old World Third Street today you are not likely to see many German shops advertising “English Spoken Here” as a special or unique service, but as early as 1848 it would not have been uncommon. Germans represented 1/3 of the entire population in Milwaukee and this section of the city was integral to German immigrant’s daily life.

Today, much of the landscape today reflects that influence including a number of stops on the tour such as Turner Hall (1882), the Germania Building (1896) and Old St. Mary’s Church (1846). Woven between the cream city bricks, hear stories about the notable German biermeisters, tanners, merchants and artists who helped to shape Milwaukee.

After the tour, stop by Mader’s (1902; 1920s) for an authentic Bavarian meal or stop into Usinger’s Sausage (1880) or the Wisconsin Cheese Mart (1938) for a snack or souvenir.

Duration: 120 minutes

1 mile, moderate to brisk pace

$8-$16

Great For:

  • Architecture
  • Social history
  • Landmarks
  • Commercial
  • Churches

Thoughts from other tour attendees

"The guide was very knowledgeable and interesting." - Tour Attendee, August 23, 2025

"Great walking tour down historic 3rd Street. Pabst Theater, City Hall, Blatz building. All great buildings." - Tour Attendee, August 23, 2025

"Very knowledgeable and friendly. A wealth of information in a small slice of MKE. Thank you!" - Tour Attendee, October 18, 2025

Starting Location

Meet your guide outside of Turner Hall on N. Vel R. Phillips Ave.

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