Historic Third Ward

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The Historic Third Ward was the first stop for many of Milwaukee’s European immigrants, particularly the Irish and later the Italians. Close to cheap housing and available jobs, these new arrivals created close-knit communities. Like most major industrial cities, the Third Ward had a significant and destructive fire in 1892, which reshaped the landscape to much of what you see today. In the 1970s, this area experienced a resurgence that transformed factories and warehouses into condos and mixed adaptive reuse.

On this tour, learn about the neighborhood landscape as well as the Irish and Italian immigrants as well as the impact of the LGBTQ+ community and other residents. Stops include the Milwaukee Public Market (2005), Milwaukee Institute of Art and Design (MIAD) (1974), and Commission Row (1894).

After the tour, explore great local vendors at the Milwaukee Public Market or grab great Italian fare at Onesto.

Duration: 90 minutes

1 mile, moderate pace

$8-$16

Great For:

Industrial heritage
Adaptive reuse
Social history

Thoughts from other tour attendees

Really loved this tour! Our guide was super knowledgeable and I look at the Third Ward with new eyes now. The walking pace was easy." - Tour Attendee, June 5, 2025

"Excellent facts about early life in the Third Ward, the geographical features, and architecture." - Tour Attendee, July 10, 2025

"The Historic Third Ward Tour was everything I had hoped for and more! I learned many interesting facts about the third ward and I enjoyed enhancing my knowledge of Milwaukee's 19th & early 20th century architecture. The small group size (5 people) and the informal, congenial atmosphere with which our guide conducted the tour was simply outstanding. THANKS, Historic Milwaukee, for providing such a valuable service to our city. I look forward to participating in more tours." - Tour Attendee, July 24, 2025