Tour the historic Loyalty Building, now home to the Hilton Garden Inn

The Loyalty Building, 611 North Broadway, was built as the home office of Northwestern Mutual Life Insurance Company.  The building was designed in the Richardsonian Romanesque style by S. S. Beman, the celebrated designer of Pullman, Illinois.  Built originally in 1886, the building features a spectacular four-story high atrium topped by a skylight of ornamental iron construction filled with pressed and patterned squares of glass.  The floors are all original, paved with up to six different colors of tiles.  The blue, white, and multiple earth-tone colors are laid in rich geometric patterns.  The interior underwent an extensive historic restoration in 1986, the year of its centennial anniversary.

In 2012 the Loyalty Building was completely transformed into the Hilton Garden Inn Milwaukee Downtown offering guests an unrivaled Milwaukee experience.  A National Historic Landmark from 1886, the building provides an unforgettable backdrop for guests to enjoy 14-foot ceilings in every distinctive room and suite.

During Doors Open guests will enjoy the historic grand staircase, beautiful and ornate glass ceiling atrium, the original tile floor, and the documented history found on the lower level, as well as 1st and 2nd levels.  Guests will also be able view the safes from the original building found on the first floor.

611 N Broadway (Enter on Michigan, just west of Broadway)

Saturday Hours
10 am - 5 pm

Sunday Hours
10 am - 5 pm

Photography, Video, Tripods Permitted

Handicapped Accessible
Fully wheelchair accessible


Photo Tour